Step back into the golden age of bold lips, beauty hauls, and perfectly curated Instagram grids. Instagram Goals is our tribute to the era that made matte liquid lipsticks a must-have—but with a formula that’s been upgraded for today.
"Okay… you guys… this is literally my soulmate in a tube. Like, I can’t. It’s giving wedding day, it’s giving Pinterest board goals, it’s giving 'I have my life together' energy." – @MakeupByMads
Wicked good
"You know that magic moment when you see yourself in the mirror at 1 AM and still look bomb? Yeah, that’s this lipstick." @kylezzzie
Elegant
"Moody but not too dark. Perfect for when I want to look mysterious but still approachable." @alliexluv
Choosing a selection results in a full page refresh.
